Title: “Returnee Entrepreneur Strategy in the Emerging Market of INDIA: A Case S

Title: “Returnee Entrepreneur Strategy in the Emerging Market of INDIA: A Case Study Analysis”
Analyse the entrepreneurial ecosystem of an emerging market country(INDIA) and develop a strategy for a fictional returnee entrepreneur in 2500 WORDS(excluding references). This task will require you to apply concepts from international corporate entrepreneurship, institutional theory, dynamic capabilities, and knowledge recontextualization ( for these concepts use the lecture slides 7, 8, 9, 11 which i have given in the files section below)
Instructions:
COUNTRY SELECTION AND ECOSYSTEM ANALYSIS(approximately 750 words)
1) Choose an emerging market country you are familiar with or have researched extensively, which will be India.
2)Analyse India’s entrepreneurial ecosystem, focusing on: a) Institutional environment (formal and informal institutions) b) Support systems for international entrepreneurs c) Challenges and opportunities for returnee entrepreneurs
3)Identify one specific industry or sector that presents a significant opportunity for international entrepreneurship in India(choose technology industry or sector).
(refer to detailed guidance document for in depth information)
RETURNEE ENTREPRENEUR PROFILE (approximately 250 words)
1)Create a fictional profile of a returnee entrepreneur who has spent at least five years studying and working in (a developed country) USA and is now returning to the analysed emerging market of India.
2)Describe their background, skills, and the key knowledge they’ve gained abroad that could be valuable in the emerging market context.(refer to detailed guidance document for in depth information)
VENTURE CONCEPT AND BUSINESS MODEL (approximately 500 words)
1)Develop a business concept for the entrepreneur’s venture in the identified opportunity sector.
2)Explain how this venture leverages the entrepreneur’s international experience and addresses a specific market need or problem in the emerging market.
3)Outline the key elements of the business model, including value proposition, target customers, and revenue streams.(refer to detailed guidance document for in depth information)
INTERNATIONALIZATION STRATEGY (approximately 500 words)
1)Propose a strategy for the venture’s internationalization within the first three years of operation.
2)Include: a) At least two target markets for expansion b) Rationale for market selection and entry modes c) Timeline for internationalization
3)Discuss how the entrepreneur will leverage dynamic capabilities to accelerate internationalization.(refer to detailed guidance document for in depth information)
INSTITUTIONAL NAVIGATION AND KNOWLEDGE RECONTEXTUALIZATION (approximately 500 words)
1)Analyse how the entrepreneur will navigate the institutional environment in both the home country(INDIA) and target international markets.
2)Discuss specific challenges the entrepreneur might face in recontextualizing their international knowledge and how they can overcome these challenges.
3)Propose strategies for continuous learning and adaptation in the face of institutional differences and international challenges.
REFER TO THE DETAILED STEP TO STEP GUIDANCE OF THE ASSIGNMENT DOCUMENT AND MORE INSTRUCTIONS BELOW…
Give at least 25 REFERENCES AND IN TEXT CITATIONS IN HARVARD FORMAT for this and most of them should be mentioned in the lecture slides, all need to be academic references, also refer to the reading references per topic i have given below in the instructions and try to include some references from them as well. AND LOOK AT THE DETAILED GUIDANCE GIVEN BELOW SO THAT YOU CAN AVOID MAKING EXTRA publishS OF THIS COURSEWORK. I HAVE ONLY ONE DAY TO SUBMIT THIS SO PLEASE FOLLOW THE DETAILED INSTRUCTION FROM ABOVE AND BELOW, ALSO FROM THE DOCUMENTS OF ” DETAILED GUIDANCE OF COURSEWORK ” AND ” COURSEWORK REQUIREMENT” FROM THE FILES SECTION. LOOK AT THE EVALUATION CRITERIA IN THOSE 2 ABOVE MENTIONED DOCS FROM THE FILES SECTION and adhere to them and the given word limit per section.
EVALUATION CRITERIA:
*Depth and quality of ecosystem analysis (20%)
*Creativity and feasibility of the venture concept (20%)
*Comprehensiveness and logic of the internationalization strategy (20%)
*Analysis of institutional factors and knowledge recontextualization (20%)
*Integration of course concepts from lectures 7-10 (20%)
DETAILED GUIDANCE FOR ASSIGNMENT
1. COUNTRY SELECTION AND ECOSYSTEM ANALYSIS(750 words)
Step-by-Step Approach:
a)Select an Emerging Market: which is India.
b)Analyse the Entrepreneurial Ecosystem:
*Institutional Environment: Discuss the formal institutions (laws, government policies) that impact entrepreneurs and informal institutions (cultural norms, traditions). For example, how easy or difficult is it to start a business there?
*Support Systems: Highlight existing programs or organizations that assist international entrepreneurs, such as business incubators, government incentives, or trade associations.
*Challenges and Opportunities: Identify specific obstacles, such as corruption or infrastructure issues, and opportunities, like a rapidly growing consumer market or untapped technological potential.
*Industry or Sector Identification: Pick an industry that has strong growth potential in the country. choose the technology sector.
2. RETURNEE ENTREPRENEUR PROFILE(250 words)
a)Creating the Entrepreneur:
*Background: Describe where they studied and worked abroad, such as in the US , and what experiences they gained. For example, they might have an MBA or experience working at a top tech company.
*Skills and Knowledge: Outline their abilities, such as understanding of international markets, technology adoption, or networking skills. Mention how these will benefit their new venture.
3. VENTURE CONCEPT AND BUSINESS MODEL (500 words)
a)Business Concept:
*Describe the idea for the entrepreneur’s venture. What problem does it solve, and how does it differentiate from existing solutions? For instance, a health-tech startup could introduce digital health records in a country lacking efficient healthcare data systems.
*Leveraging International Experience: Explain how their global exposure gives them a unique advantage. Perhaps their experience with advanced technologies or global supply chains can be a key driver.
*Business Model Elements:
Value Proposition: What makes the product or service valuable to customers?
Target Customers: Identify who will use the product or service.
Revenue Streams: Explain how the venture will make money, whether through subscriiptions, direct sales, or partnerships.
4.INTERNATIONALIZATION STRATEGY(500 words)
a)Strategy Details:
*Target Markets: Choose two other countries for expansion. Explain why these markets are attractive, using factors like market size or trade agreements.
*Entry Modes: Discuss methods like joint ventures, franchising, or direct investment, and justify your choices.
*Timeline: Provide a three-year roadmap for internationalization, highlighting major milestones.
Dynamic Capabilities: Describe how the venture will remain agile and adaptable, such as by forming alliances or continually upgrading technology.
5. INSTITUTIONAL NAVIGATION AND KNOWLEDGE RECONTEXTUALIZATION (500 words)
a)Navigating Institutions: Identify institutional barriers and explain how the entrepreneur will handle them. For example, will they use local partners to navigate bureaucracy?
b)Knowledge Recontextualization: Discuss how the entrepreneur will adjust their knowledge from abroad to fit the local context. This might involve adapting marketing strategies to cultural norms.
c)Strategies for Learning and Adaptation: Suggest methods like continuous market research, learning from failures, or attending local business events.
EXRA INFORMATION ON THE ASSIGNMENT IS BELOW……
Marking Criteria Explained
Depth and Quality of Ecosystem Analysis (20% weightage)
What We Expect: Your analysis of the chosen emerging market’s entrepreneurial ecosystem should be well-researched, thorough, and insightful. Discuss the institutional environment, support systems, challenges, and opportunities in detail. You should demonstrate a strong understanding of the market context and clearly identify a promising industry or sector.
What to Avoid: Vague descriiptions, unsubstantiated claims, or missing critical aspects of the ecosystem, such as failing to discuss both formal and informal institutions.
Creativity and Feasibility of the Venture Concept (20% weightage)
What We Expect: Your business idea should be innovative yet realistic for the emerging market context. You should effectively leverage the returnee entrepreneur’s international experience to create a venture that solves a specific problem or addresses a market need. Your venture concept should also align well with the identified sector’s potential.
What to Avoid: Presenting an unfeasible or overly generic business concept that does not account for local market realities or the entrepreneur’s unique background.
Comprehensiveness and Logic of the Internationalization Strategy (20% weightage)
What We Expect: Your strategy for expanding into international markets should be well-thought-out, with clear justifications for target market selection, entry modes, and the timeline for internationalization. Explain how the venture will use dynamic capabilities to manage this process.
What to Avoid: A poorly justified or incomplete internationalization strategy that lacks detail or clear reasoning behind key decisions.
Analysis of Institutional Factors and Knowledge Recontextualization (20% weightage)
What We Expect: Your analysis should explain how the entrepreneur will navigate institutional challenges in both the home country and target markets. Discuss specific strategies to adapt their international knowledge and overcome potential barriers. Address continuous learning and adaptation mechanisms.
What to Avoid: Failing to address both institutional environments and lacking practical strategies for knowledge adaptation and learning.
Integration of Course Concepts from Lectures 7-10 (use from the documents given below in the files from lectures 7, 8, 9, 10, 11)(20% weightage)
What We Expect: Demonstrate your understanding of course concepts such as international corporate entrepreneurship, institutional theory, dynamic capabilities, and knowledge recontextualization. Use these concepts to support your analysis and recommendations.
Clarification: Concepts are broader ideas or frameworks that help you understand and describe phenomena, while theories are well-established explanations or models that predict relationships between variables. For example, the concept of “dynamic capabilities” refers to an entrepreneur’s ability to adapt to changing environments, while a theory might explain how these capabilities influence a firm’s competitive advantage.
Difference Between Course Concepts and Theories
Course Concepts:
These are key ideas, frameworks, or constructs you have learned about in your lectures.
Examples: “Entrepreneurial ecosystem,” “knowledge recontextualization,” and “institutional voids.”
Usage: You can use these concepts to frame your analysis or describe a business environment. For instance, when discussing the challenges returnee entrepreneurs face, you might mention the concept of “institutional voids,” which refers to the lack of formal structures and systems.
Theories:
Theories provide explanations for why or how certain phenomena occur, often with predictive power.
Examples: “Institutional theory,” which explains how institutions influence business behavior, or the “resource-based view,” which focuses on how firms achieve sustainable competitive advantages.
Usage: Theories should be used to support your arguments with established explanations. For example, when analyzing how an entrepreneur navigates the institutional environment, you could apply institutional theory to explain their strategic choices.
How to Use Concepts and Theories in Your Assignment:
Concepts: Use them to set the stage and describe various elements of your case study. For example, outline the entrepreneurial ecosystem using the concept of “support systems” or explain the entrepreneur’s adaptability through “dynamic capabilities.”
Theories: Use them to provide depth to your analysis and strengthen your arguments. For instance, employ institutional theory to explain why navigating regulatory challenges is crucial or how knowledge recontextualization impacts strategy.
Example: If you are explaining why the entrepreneur’s international experience is valuable, you might use the concept of “knowledge recontextualization” to discuss how they adapt their knowledge. Then, you could apply institutional theory to explain how institutional differences require this adaptation.
PLEASE MAKE SURE THIS ASSIGNMENT IS DONE ACCORDING TO THE RUBRIC PROVIDED IN THE “DETAILED GUIDANCE ON COURSEWORK” AND “COURSEWORK REQUIREMENT “DOCUMENTS FROM THE FILES SECTION. THE WORD LIMIT IS 2500 WORDS EXCLUDING REFERENCES, MAKE A TITLE PAGE, GIVE PROPER HEADINGS AND MAKE SURE ALL REFERENCES ARE ACADEMIC.
FOR REFERENCES FOR EACH CONCEPTS LIKE INTERNATIONALIZATION STRATEGY, VENTURE CONCEPT AND BUSINESS MODEL, INSTITUTIONAL NAVIGATION AND KNOWLEDGE RECONTEXTUALIZATION INTERNATION CORPORATE ENTREPRENUERSHIP, INSTITUTIONAL THEORY, DYNAMIC CAPABALITIES USE REFERENCES FROM THE READING MATERIAL I HAVE GIVEN BELOW PER CONCEPT :
1) Internationalisation of Digital Born Global Firms (Bgfs) and International New Ventures (INVs)
Readings:
Reuber, A. R. & Fischer, E. (2011) International entrepreneurship in internet-enabled markets. Journal of Business Venturing 26(6). 660-679
Robles, F. (2002) The evolution of global portal strategy. Thunderbird International Business Review, 44, 25–46.
Tran, Yen & Yonatany, M. (2016) Crowd sourced Translation for rapid e-internationalization: A Learning Perspective. International Business Review
Mahnke, V., & Venzin, M. (2003) The internationalization process of digital information good providers. Management International Review, 43, 115–142.
Acedo, F., & Jones, M. (2007) Speed of internationalization and entrepreneurial cognition: Insights and a comparison between international new ventures, exporters and domestic firms. Journal of World Business, 42(3): 236–252
2)International Corporate Entrepreneurship (CE):
Readings:
Zahra, S. and Garvis, D. (2000) International corporate entrepreneurship and firm performance: The moderating effect of international environmental hostility. Journal of Business Venturing, 15 (5-6), 469–492
Corporate Entrepreneurship- Cases: Apple, Boeing, Xerox, Nokia
3)Emerging Market: Institution Impact on International Entrepreneurial Firms
Readings:
Danis, W., Kiss, A. & Cavusgil, S.T. (2012) International Entrepreneurship in Emerging Economies: A Critical Review and Research Agenda. Journal of Business Venturing, 27(2): 266-290.
Mathews, J. A. (2006) Dragon multinationals: New players in 21st-century globalization. Asia Pacific Journal of Management, 23, 5-27.
Peng, M. W., Wang, D. Y. L. & Jiang, Y. (2008) An institution-based view of international business strategy: a focus on emerging economies. .Journal of International Business Studies., 39, 920-936.
Xu, D. & Meyer, K. (2012) Linking Theory and Context: ‘Strategy Research in Emerging Economies’ .Journal of Management Studies.
4)Building Entrepreneurial Learning from Dynamic Capability View to Accelerate Internationalization
Readings:
Weerawardena, J., Mort, G., Liesch, P., & Knight, G. (2007). Conceptualizing accelerated internationalization in the born global firm: a dynamic capabilities perspective. Journal of World Business, 42(3): 294-306.
Cavusgil and Knight (2015) The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization. Journal of International Business Studies, 46, 3-16
Voudouris, I., Dimitratos, P., & Salavou, H. (2010). Entrepreneurial learning in the international new high technology venture. International Small Business Journal. 29(3) 238-258
Tallot and Hilliard, 2016. Developing dynamic capability for learning and internationalization: A case study of diversification in an SME. Baltic Journal of Management, 11, 3.
Swoboda, B.,& Olejnik, E. (2016). Linking Processes and Dynamic Capabilities of International SMEs: The mediating effect of International Entrepreneurial Orientation. Journal of Small Business Management, 54(1), 139-161.
5) Recontextualization of International knowledge: Returnee Entrepreneurship in Emerging Market
Readings:
Saxenian, A. (2005) From brain drain to brain circulation: Transnational communities and regional upgrading in India and China. Studies in Comparative International Development, 40(2), pp. 35-61.
Filatotchev, I., Liu, X., Buck, T. and Wright, M. (2009) ‘The export orientation and export performance of high-technology SMEs in emerging markets: The effects of knowledge transfer by returnee entrepreneurs’, Journal of International Business Studies, 40(6), pp. 1005-1021.
Lin, D., Lu, J., Liu, X. and Zhang, X., (2016) International knowledge brokerage and returnees’ entrepreneurial decisions. Journal of International Business Studies, 47(3), pp.295-318.
MAKE SURE THE ASSIGNMENT IS DONE PERFECTLY AS IT IS 70% OF MY COURSEWORK GRADE. PLEASE READ ALL THE LECTURE SLIDES, “DETAILED GUIDANCE DOCUMENT” AND “COURSEWORK REQUIREMENT DOCUMENT”, PLEASE FOLLOW THE RUBRIC AND ALSO GO THROUGH STEP BY STEP INFORMATION FOR MAKING A PERFECT CASE STUDY ANALYSIS COURSEWORK.
AGAIN I NEED 25 HARVARD FORMAT REFERENCES ATLEAST WITH ITS IN TEXT CITATION(HARVARD FORMAT) AND I CANNOT PROVIDE EXTRA TIME FOR THE COURSEWORK, SO PLEASE MAKE SURE YOU FINISH BEFORE THE DEADLINE. ADDITIONALY PLEASE DON’T USE ANY AI FOR YOUR HELP IN THIS ASSIGNMENT.